Executives, managers, specialists: Die Redaktion captures their knowledge in a voice interview, in under 25 minutes per person, and turns it into marketing content that gets found on Google and in AI search.
From topic to interview to finished content: the complete process in one video (German audio, German subtitles).
Your executives, managers and specialists know what your customers really want to hear. But good content needs their time, and they don't have it. Meetings get postponed, topics pile up, and your website ends up with what any competitor could have written.
Before we talk about the how, the why. Three statements that define everything we do.
Not to language models trained on the average of the internet. Real knowledge comes from practice, observation and experience. It lives in people, not in training data.
The interview is the oldest and still the best way to get someone to put into words what they know. Journalism, qualitative research, consulting: they all rely on it. Generating means inventing. Extracting means listening.
Concrete cases, opinions shaped over years, patterns observed, mistakes learned from. That is what sets your content apart from what anyone can write. This knowledge cannot be replaced. Not even by the best language model in the world.
The principles describe what we believe in. The following steps describe how it works in practice.
You choose a topic and the expert who has something to say about it. Die Redaktion analyzes the market and finds out:
An editorial brief and targeted questions for your expert, exactly where their knowledge makes the difference.
They get a link: no account, no appointment. They see every question with context from the research and answer by voice recording, at the office, on the train or in the evening. No live call, no preparation. In under 25 minutes.
Your expert's knowledge, captured in a structured way and stored for future topics.
The content is based on the interview, complemented by the market analysis and researched sources. Die Redaktion writes, structures and optimizes. You review and publish.
A finished article in your expert's own voice, optimized for Google and AI search. LinkedIn posts can be created from it on request.
Every interview flows into your company's shared knowledge. That is where everything your marketing needs comes from.
Send a link, your expert records their answers. No appointment, no account.
View (in German) →Articles built on your company's knowledge. Not on what everyone else says.
View (in German) →Lists with priorities and limits. Not just an inventory of what exists.
View (in German) →Posts built on your experts' knowledge, in the style of successful profiles. Scheduled via the calendar.
View (in German) →The only time that truly requires expertise is the interview. Die Redaktion handles everything around it.
Your experts' knowledge goes straight into the content. What disappears is scheduling, preparation and review loops.
And content with real expert knowledge meets the E-E-A-T criteria that Google and AI search favor.
From topic idea to published post. You decide and approve, we handle the work in between.
Die Redaktion checks which articles rank on Google and in AI search such as ChatGPT, and finds the gaps only your company can fill.
You get ongoing recommendations on which topics matter for your company right now.
Audiences, authors and the goal of each post are set up once and steer every piece of writing.
Topics and publishing dates land in the calendar automatically.
Targeted questions for every topic, derived from the research.
Your experts get a link, no account and no appointment needed.
The interview lands in your experts' calendar, with reminders until it's done.
Your experts talk, Die Redaktion follows up when an answer is too vague. Every interview grows your company's knowledge base.
In your brand's tone, optimized for Google and AI search, including metadata and structured data.
Unsupported numbers and claims are flagged before anything goes live.
You approve, Die Redaktion publishes on your website at the scheduled date.
The same knowledge becomes posts and carousels for LinkedIn.
Your colleagues work in the same account, with shared topics and shared knowledge.
Die Redaktion reads your brand voice, audience and offering from your website. No questionnaire.
Every change to an article stays traceable. Export it as a PDF for review.
Your content is created in English or German.
Your expert receives their article by email and approves it with one click.
What was published, what is visible and what knowledge was added. Ready to forward to management.
How your posts perform on Google and whether AI search such as ChatGPT mentions your company.
Matching images for every article, plus newsletter sections, presentation scripts and sales summaries from the same interview.
Your job: confirm the topic and approve. Your experts' job: talk for under 25 minutes.
A fixed monthly price for your regular content. Need more? As a subscriber, you can add individual articles.
6 articles per month included
The foundation is your own experts' knowledge. The price is a fraction. (Typical German market rates.)
After signing up you get 800 free credits. Enough for your first complete article. No credit card, no commitment.
Enough for your first complete article. Free.
Sign up with your email address. Done.
Die Redaktion asks the questions. You or your expert answer by voice recording, no account and no appointment.
Hosted in the EU. Support directly from Munich. Contract terms are in German.